Frank Folsche Apps

MORE: From Humble BeginningsBased out of a small office, in Hangzhou, it took a team of fourpeople over six months to compile all the listings (hotel,restaurant, retail), review each venue, create the color content,and layout for the debut issue. In December of 2004, the 40-page,inaugural issue of MORE magazine – MORE Hangzhou – was releasedwith a circulation of 5,000 copies.Today, from that same small office, MORE has expanded into thepreferred, English-language, entertainment guide magazine for themetropolitan cities of Hangzhou and Chengdu with a circulation of20,000 copies in each city and and website of Suzhou, Chongqing,Shenzhen.Each monthly issue of MORE contains topical articles and interviewsthat educate as well as entertain. The events guide keeps readersup-to-date with all that’s going on, and the restaurant reviewshighlight the variety of cuisine being served up in each city.Today, MORE Hangzhou contains information on over 4,000 venues inthe area, and these numbers grow every month.From permanent residents to tourists, business professionals tobackpackers, MORE magazine’s mission has always been to provide auseful, convenient, and entertaining guide for the English-readingpopulations.MORE’s core strengths to success are two-fold:1. MORE’s extensive database of city listings ensures readers canfind what they’re looking for, and the city map, included in eachissue, gives them the confidence to venture out and find it.2. MORE’s strong ties to the community, local businesses, andlisted venues ensure each city’s staff is kept abreast of any andall coming events and promotions, so readers never have to askthemselves, “What’s going on tonight?”The magazines, since conception, were designed to be distributedfreely, at no cost to the reader, and funded via advertisingrevenue.Online OpportunitiesMORE Hangzhou website www.morehangzhou.com was established inJanuary 2007, and traffic to it has increased ever since, thelatest look was up on September 11th, 2013, it's more dynamic andfunctional. Our aim is to make the website a core community portalfor all English speaking visitors and local expatriates. We have askilled team working on the site every day, adding content andmaking the site more accessible to search engines. The work haspaid off – for many Hangzhou related searches we are now on thefirst page, often within the top 5 on Google. In this way wepromote Hangzhou, and our advertisers to an audience outside ofHangzhou.We send weekly events email to thousands people on every Thursday,which lists all events in Hangzhou. For more info, [email protected] or call 571 8798 2102Social MediaMORE Hangzhou wechat: MOREmagazineMORE magazine weibo: MoreMagazineHangzhou /MoreMagazineChenguMORE magazine Facebook page: More Magazines